PROJECT

REGENERATION NATION

CREATIVE BRIEF

The Regeneration Nation mission is to amplify the voices within the regenerative agriculture movement and engage an uninitiated audience through education, action, and of course, exclusive apparel drops.

DESIGN STRATEGY

Researched the situation and motivations within regenerative agriculture. Invoked the Outlaw archetype and developed no-nonsense messaging and a bold aesthetic to champion the rebel spirit of those saving our soil and fighting big agriculture and environmentally harmful factory farms.