PROJECT

DOGCATMANVAN

CREATIVE BRIEF

The premise is simple. A Dog, a Cat, and a Man all live together in a Van. They record their adventures and release videos detailing their lives on the road. The Dog, the Cat, the Man, and the Van needed a brand identity to help them tell their story.

DESIGN STRATEGY

The DCMV brand aesthetic is playful, fun, and iconic. The DogCatManVan wordmark takes inspiration from the tightly packed van with letters crammed so close they touch. Cheeky brad promo items were created to push the #vanlife theme even further in the form of novelty scented air-fresheners so fans of the show can also experience the entertaining smells of dog, cat, man, and van.