PROJECT

Coco5

CREATIVE BRIEF

Coco5 was developed in the major leagues but never really looked the part. The all-natural electrolyte drink was formulated by the Chicago Blackhawks Athletic Trainer to keep his players hydrated on and off the ice. Word spread and before long Coco5 was in professional and collegiate locker rooms and retail stores nationwide. The time had come to revamp the brand and address the under-considered shelf presence of the packaging.

DESIGN STRATEGY

We identified trends and gaps in the sports drink market. Proposed visual identity directions, designed packaging prototypes, selected, refined and implemented the most viable direction, produced supporting marketing materials, and developed the e-commerce website.