PROJECT

MY Healthcare

CREATIVE BRIEF

My Healthcare is a patient-focused health collective, specializing in integrated medical solutions.

DESIGN STRATEGY

The idea of personalized health solutions is common to all the My Healthcare sub-brands and service offerings. The M heart logomark serves as a reminder to those who receive care that My Healthcare’s primary focus is them. The mark also let’s their network know that the services offered are up to My Healthcare’s high standards. An inviting family of colors and a consistent treatment of typography builds brand awareness across each of My Healthcare’s sub-brands and services.