PROJECT

Great Fermentations

CREATIVE BRIEF

Great Fermentations had been serving brewers and winemakers for over 25 years. The craft beer revolution reached new heights and Great Fermentations rode the wave. The industry evolved, tastes shifted, and Great Fermentations needed to remain relevant, but to capture a share of the market from its biggest competitors.

DESIGN STRATEGY

The design strategy presented itself in the brief–their competitors were big and with that comes being large and impersonal. Great Fermentations needed to communicate that it not only understood beer, but that it also understood breweries. And the needs they have, like the brews they make, are highly unique. Attention to detail, friendliness, responsiveness, and personality are all tools in their arsenal that competitors, with their size and volume, that get overlooked. The embodiment of the knowledge and personalities at Great Fermentations is used in various brand touch points. The facelift began with updating the logo. We created a personable and versatile more contemporary color palette. We treated typography in a way that would be faithful to the beer industry. Work hard, play hard mentality.