PROJECT

OUTDOOR AWAKENING

CREATIVE BRIEF

Outdoor Awakening is an eight-man hunting team whose passion for the natural world has turned into an all-out lifestyle and an appetite for seeking out even wilder places. A team of documentary filmmakers captures the stories, struggles, and stunning outdoor locations the team experienced over a series of hunting seasons.

Design Strategy

Story is at the heart of Outdoor Awakening. And hunting is at the heart of an old story we call the human experience. The guys of Outdoor Awakening embrace their roots and rise each day of the hunt to relive the simple narrative of nature. The Outdoor Awakening logo makes reference to the rising sun that awakens the hunters and a drawn arrow, pointed with purpose. An octagon frames the symbol to acknowledge the eight original members of the team.