PROJECT

Retulled Boutique

CREATIVE BRIEF

Retulled Boutique specializes in selling vintage and designer wedding gowns and formalwear on consignment. The store features an ever-changing selection of one-of-a-kind dresses, tuxedos, and accessories priced to fit any budget.

DESIGN STRATEGY

As the boutique prepared to relocate, it become evident that the time was perfect to revisit the brand identity and website. We learned that Retulled was already differentiated in the market because of their superior customer service and that each of the dresses had a unique story to tell. A handful of dresses that enter the shop still have tags on, rather, many others have a rich legacy from having been handed down for generations. The threads that hold the dresses together and the threads that trace the dresses’ lineage became symbols of the new brand identity.