PROJECT
Eat YOGA EXPLORE
CREATIVE BRIEF
Eat Yoga Explore is a destination retreat series for foodies, yogis, and travelers. Each event is held in different exotic location and focuses on intentional dining experiences, mindful yogic practice, and experiencing local sights and cultures.
DESIGN STRATEGY
The Eat Yoga Explore visual identity is centered around the idea of balance. The name is itself refers to three main pillars of the EYE experience. We wanted to find a way to represent the relationship between these elements nonverbally in a symbol. The icon is a truly unique balance of plant-based diet, animal protein, grains, and water. The yogi in the center moves from lotus to tree pose depending on its application. The notion of exploration is represented through the compass. And the subtle wink to the brand’s initials which spell out EYE are captured in the eye symbol in the center.
Project Scope
Logo Design
Business Collateral
Brand Strategy
